About

Background

I’ve spent over a decade in the print and imprinting industry, working where operations and software meet. Real production floors, real preflight problems, real customers who have a job to ship before the tradeshow opens. I came up solving file problems and writing the scripts to keep them from coming back.

Along the way I picked up modern engineering — TypeScript, Next.js, PostgreSQL, the usual stack — and started building tools that print shops use. The two halves work better together than either does alone.

How I think about software

• Specific over abstract. Build for the actual workflow, then generalize once. Premature abstractions cost more than they save.
• Simplicity is correctness’s friend. A small system you understand fully beats a clever one you almost understand.
• Boring problems are the real problems. PDF version compatibility, font embedding, color management, file naming conventions. Print software lives or dies on the unglamorous stuff.
• Domain expertise is leverage. Knowing what a press operator actually does makes my software better than a generalist’s.

What Think Neverland is

Think Neverland is the home for my personal projects and writing. The brand is mine; it isn’t a company or a team. Anything I build outside of client work lives here.

What Print with Synergy is

Print with Synergy is the consulting practice I run separately. Commercial work — process audits, custom software for print shops, file-flow design — happens there. If you’re a print shop or imprinting business with a software problem, that’s the right door.

Get in touch

Best way to reach me is the contact form. I read everything sent through it.