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Revenue Share Guide

How profit splits, revenue caps, and distributions work

The Revenue Share Model

Think Neverland operates on a revenue share model — not equity. The studio builds and operates the product; you drive sales. Revenue generated by the venture is split between Think Neverland and the Founder based on a pre-agreed percentage.

Your specific split is set by your studio contact and documented in your adventure agreement. You can view your current split at Dashboard → Billing → Revenue Share.

Revenue Caps

Some agreements include a revenue cap. Once cumulative revenue from the adventure exceeds this cap, the split percentages change — typically shifting more favorably to the Founder as a reward for success.

For example: if the cap is $100,000 and Think Neverland takes 30% pre-cap, the post-cap split might shift to 15% — meaning you keep more as the adventure grows.

Deductions

Gross revenue may be reduced by deductions (e.g., Stripe processing fees, refunds, chargebacks) before the split is calculated. Your distribution notice will show gross revenue, deductions, and net revenue separately.

Distribution Periods

Distributions are calculated periodically (typically monthly or quarterly). Each distribution covers a defined period and includes:

  • Gross revenue for the period
  • Applicable deductions
  • Net revenue (gross minus deductions)
  • Think Neverland’s share
  • Your share (Founder Cut)

Creator Pool

If your adventure involves a community creator pool, a separate percentage is set aside for creator payouts. This amount is deducted from the gross before calculating your personal Founder Cut.

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